Impact CRM
Enterprise-grade automation, predictive analytics, and personalized journeys. This CRM is built for organizations that demand both power and purpose.
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A CRM poweredby intelligence
Everything you need to enrich donor relationships, automate impact workflows, and drive meaningful engagement across your entire organization.
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Predictive analytics
Anticipate donor behavior, identify at-risk relationships, and discover high-value prospects with machine learning insights.
✓ Churn prediction modeling
✓ Lifetime value forecasting
✓ Optimal ask amount suggestions
✓ Engagement propensity scoring
Contact intelligence
Capture rich donor insights with smart notes, activity tracking, and relationship mapping.
✓ AI-enhanced contact notes
✓ Filterable activity feeds
✓ Relationship network mapping
✓ Interaction sentiment analysis
Audience builder
Build precise donor segments with our visual query builder that makes complex targeting simple and intuitive.
✓ Drag-and-drop segment creation
✓ Real-time audience sizing
✓ Predictive segment expansion
✓ Compliance-ready exclusions
Smart automations
Create sophisticated workflows that respond to donor behavior, giving patterns, and engagement in real-time.
✓ Triggered communication sequences
✓ Multi-channel campaign orchestration
✓ Conditional logic and A/B testing
✓ ROI-optimized send times
Dynamic groups & tags
Organize donors into segments that update automatically based on behavior, preferences, and giving history.
✓ Behavioral-based auto-grouping
✓ Custom tag hierarchies
✓ Smart list management
✓ Cross-campaign audience sync
Email marketing suite
Deliver personalized impact stories and donor communications with enterprise-grade email marketing tools.
✓ AI-powered subject line optimization
✓ Dynamic content personalization
✓ Advanced deliverability management
✓ Impact story automation
Automation that workswhile you sleep
Set up sophisticated donor journeys once, then watch as your CRM nurtures relationships, identifies opportunities, and drives impact 24/7.
Intelligent donor workflows
Our automation engine monitors every donor interaction, gift, and engagement signal to trigger perfectly timed and personalized responses that feel human (not robotic).
Key automation triggers:
• First-time donation received
• Monthly giving lapse detected
• Major gift threshold reached
• Event attendance confirmed
• Email engagement drops
• Anniversary dates approaching
Predictive insights
Make data-driven decisions with AI that predicts donor behavior, identifies opportunities, and recommends the perfect next action.
94%
Churn prediction accuracy
Identify at-risk donors 6 months before they lapse and re-engage with targeted campaigns
3.2x
Higher gift values
Our recommendation engine suggests ask amounts that donors are 3X more likely to fulfill
67%
Upgrade success rate
Predictive modeling identifies which donors are ready for major gift conversations
Fund recommendations
Our AI engine analyzes donor giving history, interests, and engagement patterns to recommend the perfect fund or campaign for each individual.
Revolutionizeddonation management
Customize. Automate. Report.
Manage your digital fundraising activities in a dashboard built for success.
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