Goodworld News

Driving engagement through social impact

Software that helps companies meet their CSR, ESG, and engagement goals

We are delighted to announce that our Social Impact Platform is on track to reach $18MM USD in charitable donations raised for good causes this year.

Our technology suite is changing the way companies approach corporate social responsibility (CSR) and environmental, social and governance (ESG). From Fortune 100 companies to small businesses to innovative fintechs, our ESG software makes social impact simple and cost-effective for businesses of any size. We are proud to help companies like Mastercard, Blend, and Lyft achieve their social impact goals. Read our case studies to learn about our partners' campaigns and corporate citizenship initiatives.

“From the pandemic to social justice movements — from natural disasters to the war in Ukraine, the last two years have seen an exponential need for corporate philanthropy and social good in the workplace,'' says Dale Pfeifer, Co-Founder and CEO. “The rise of a new era in employee engagement and cause marketing tools make it easy for companies to live and breathe their purpose by making a difference.”

At Goodworld, we strive to transform companies into a force for good by amplifying purpose and incorporating social impact into their day-to-day operations. Each company has different impact objectives. In order to meet those objectives, we offer a range of solutions and services to help exceed goals.

Goodworld powered campaigns dramatically boost engagement while amplifying impact. For example, we:

  • partnered with companies to deploy GiveCards with the goal of planting 100 million trees by 2025
  • helped partners raise over $200,000 for Ukraine relief efforts with our rapid response technology
  • engaged 80,000 employees through innovative workplace giving opportunities

The importance of ESG

In 2020, the role of business in society permanently changed. Socially conscious consumers, belief-driven employees, and activist investors demanded that companies help solve today’s environmental and societal issues. Leaders like Larry Fink and the Business Roundtable have championed ESG, CSR, and the prioritization of all stakeholders, not just shareholders.

This shift sparked a new era of social impact where researchers are working to quantify the benefits of ESG — social benefits, in particular, show a strong return on investment. Results reveal that the benefits are proven and numerous:

  • 80% of company executives believe purpose affects customer loyalty
  • 73% of investors state that a company's effort to improve the environment and society contributes to their investment decision
  • 92% of business leaders believe their company's response to ESG issues over the next year will greatly impact how the public views them

Social impact boosts a company’s bottom line by increasing customer loyalty and engagement. Additionally, it positively impacts brand reputation and attracts additional investment. Social responsibility also affects company culture and employee satisfaction:

  • 93% of employees think that a company must lead with a purpose
  • 90% of employees who work at a company with a strong purpose say they are more motivated and loyal to that company
  • 92% of employees who work at a company with a strong sense of purpose would recommend their employer to people looking for a job

Our solutions

Developing a CSR program that reflects your company’s purpose can be a stressful and time-consuming endeavor. However, our suite of tools provides a flexible, all-in-one solution that makes it easy for companies to give back, inspire stakeholders, and build a better, more meaningful brand.

With our platform, businesses can empower customers and employees to make a difference in the world while increasing loyalty, motivation, productivity, and overall impact. Some of our solutions include:

Employee Engagement

Give your employees more than perks and a paycheck. Give them the sense of purpose and belonging they're looking for through giving, volunteering, and social impact rewards.


Customer Engagement

Infuse social impact into any customer interaction or cause marketing campaign. Create deep connections to your brand by turning transactional experiences into transformational ones.

Workplace Giving

Engage employees in your company's ESG goals through payroll giving, match donations, team fundraising, rapid response campaigns, and charitable events and auctions.

Rewards & Recognition

Engage your customers and employees in a social impact rewards and recognition program (the perk Gen Z and millennials actually want).


Track volunteer hours and volunteer time off (VTO). Offer dollars for doers and access thousands of community service opportunities within our portal.

Rapid Response

Whether it’s a natural disaster or public health emergency, instantly show your company’s support and mobilize your community.

Impact Tracking

Our CSR reporting software makes impact measurement easy. Track data through our CRM and generate CSR or ESG reports for your team.

Engage employees and customers in new ways.