YMCA brings their largest peer-to-peer fundraising event online
The YMCA is a nonprofit like no other — in 10,000 neighborhoods across the nation, they have presence and partnerships to not just promise, but deliver positive change. The Y provides local youth development, healthy living, and social responsibility programs to empower young people and inspire action in and across communities.
To build stronger communities throughout the country, YMCA of Greater Hartford relies heavily on fundraising events. During the coronavirus pandemic when in-person fundraising events weren't feasible, Goodworld stepped in to help YMCA create new solutions for raising funds.
YMCA of Greater Hartford has 13 offices in its region with separate executive teams at each office. They came to Goodworld looking for a unified platform to run annual team fundraisers and one of their largest revenue generators, Bike for the Battle. Bike for the Battle is a region-wide peer-to-peer fundraising event for LIVESTRONG, a free, 12-week program designed to help cancer survivors overcome the effects of fatigue and deconditioning from treatment and the disease. The LIVESTRONG program is touted by fitness instructors as the most meaningful program they take part in.
The pandemic presented new challenges for the Y's annual event, and instead of cancelling the fundraiser altogether, they decided to host it virtually. This was new territory for the Y's development team and they needed help bringing the event online and selling tickets on a branded, user-friendly fundraising webpage. This is when Goodworld’s best-in-class customer success team swooped in.
Goodworld helped YMCA of Greater Hartford create a month-long peer-to-peer fundraiser. When the event was in-person, supporters were able to buy individual seats or a table at the event, and the proceeds from the sales benefited the LIVESTRONG program. Using their online event solution, team captains created their own fundraising page to compete against one another to raise the most money.
Through Goodworld's social impact platform, YMCA of Greater Hartford increased the amount of funds raised by 2x as compared to previous years when they were hosting in-person events. Their new online fundraising tools outperform traditional method of fundraising. By implementing peer-to-peer pages, event ticketing and live-streaming and a team landing page and live display, YMCA supporters were able to generate more impact than ever before.